Youth Prioritise After-Sales Service in Smartphones

The youth of today are increasingly valuing after-sales service when selecting smartphones, in addition to features and aesthetics. With the desire for warranty coverage and assurance of smartphone care, their interest in robust after-sales service is on the rise.

According to a study by the Canadian research firm, Library of Academic Resources (LAR) Centre, this trend is evident among young users, who constitute the majority of smartphone consumers.

The study, which covers several countries including Bangladesh, highlights that the younger generation is always eager for the latest updates in smartphone technology, and they are equally keen on reliable after-sales support. High-quality after-sales service serves as a testament to a brand’s commitment to its promises.

The study’s evaluation criteria included warranty provisions, the service provided by staff, and the availability of online services.

Warranty remains a primary concern for customers. Once the warranty period expires, repair costs increase, making customer satisfaction significantly dependent on the service costs. From the customer’s perspective, these costs should be reasonable. Additionally, the ability to receive various services online without visiting a service center positively impacts customer satisfaction.

Smartphone users demand quick and durable service. The availability of spare parts at service centers is essential, and the behaviour and attitude of the staff during direct service provision are also critical factors.

Recently, the global smartphone manufacturer vivo has introduced a special offer to enhance its after-sales service. The company has announced a ‘vivo Service Day’ from 22nd to 24th August, during which exclusive offers will be available at all 28 of its service centers across Bangladesh.

During these three days, customers can enjoy substantial discounts on servicing and parts. They will receive up to Tk500 in free service for repairs and a 10% discount on original accessories such as chargers, earphones, and data cables. Additionally, customers will benefit from free protective films and software upgrades. The offer doesn’t stop there—vivo will also provide free phone sanitisation and quick repairs, along with complimentary gaming sessions while the service is completed.

This initiative underscores vivo’s dedication to delivering top-notch after-sales service, ensuring customer satisfaction and loyalty in a competitive market. Terms and conditions would be applied.