Samsung announces strikingly colourful lifestyle campaign

To celebrate the colours around everyone, Samsung Mobile Bangladesh announced “My Galaxy My Colour”, a campaign for lifestyle enthusiasts who see life in colours.

The social media campaign will initiate from 23rd November, 2018 and will continue till mid-December, 2018. This Facebook based campaign will revolve around the shades of the new and unique colours of Samsung mobile- Red, Blue and Pink.

Announcing the campaign, Mr. Ashik Hasan, Head of Marketing, Samsung Mobile Bangladesh said, “At Samsung, we understand the yearning for a colourful lifestyle and the presence of colour in every aspect of life. Samsung already offers a diverse range of colour options for its smartphone users. This campaign is our way of uniting each customer with their desired colour.”

Divided into three phases, the campaign will run for four weeks on three colourful themes, featuring three of their newly launched galaxy devices – J6+ in Red, A7 in Blue and A9 in Pink. Each phase of the campaign will be announced by a social media celebrity through a Facebook video where they will talk about the featured colour, Samsung handsets in those colours, and participation details of the campaign.
Participants are required to upload photos with shades of those featured colours in their lifestyle. They will have to upload these photos on their Facebook public profiles with appropriate hashtags. The hashtag for Red is #ShadesOfRed, for Blue it will be #ShadesOfBlue, and for Pink it will be #BubblePink. Common hashtag for the posts is #MyGalaxyMyColour.

Additionally, the participants need to upload the screenshots of their post in the comment section of the video which will be published on the Samsung Bangladesh Facebook page. Detailed terms & conditions can be found on the Samsung Bangladesh official Facebook page. There will be three winners from each phase. Winners of every stage will receive free Samsung smartphones from the celebrities directly.
Further information about the campaign is available on www.facebook.com/SamsungBangladesh