The “Mystical Maldives” promotion is set to drive digital payments uptake by unlocking exciting new offers for Mastercard cardholders.
As the people of Bangladesh prepare for Ramadan and Eid-ul-Fitr, Mastercard has re-launched its flagship Ramadan Spend & Win campaign called ‘Mystical Maldives’. Last year, Ramadan was impacted by the COVID-19 pandemic which disrupted movement of people, supply chains, businesses and economies across the globe. Through this year’s campaign, Mastercard aims to help revive the economy by promoting digital payments adoption among consumers.
Running from March 20-May 8, the campaign aims to bolster domestic and international retail transactions by providing cardholders with opportunities to win attractive prizes when they shop with their Mastercard credit, debit or prepaid cards during the month-long festive season.
Mastercard cardholders that complete four transactions, each valued at Tk. 1,000 or USD 25 or above, during the campaign period will be automatically entered into the promotion. Two points will be awarded for every domestic POS retail transaction of Tk. 1,000 or above and for every overseas retail ecommerce transaction of USD 25 or above. Three points will be awarded for every domestic ecommerce retail transaction of Tk. 1,000 or above and for every overseas POS retail transaction of USD 25 or above.
When the campaign concludes, winners will be declared based on the number of points collected. The participant with the most points will win a luxurious trip for two to the Maldives. The next top 50 participants will receive exciting prizes such as vouchers for electronics, gadgets, dining and ecommerce.
Syed Mohammad Kamal, Country Manager, Mastercard, said, “Mastercard is delighted to announce the flagship ‘Mystical Maldives’ campaign which aims to provide a safe, seamless shopping experience as people plan feasts and purchase new clothes and luxury goods to celebrate the holidays. As COVID-19 cases decline and countries start to lift restrictions, Mastercard wants cardholders to enjoy priceless experiences as they get back to exploring the world.”
All Mastercard cards issued by these partners are eligible for this campaign: AB Bank, Al-Arafah Islami Bank Ltd, BRAC Bank, Bank Asia, Eastern Bank Limited, Dhaka Bank Limited, Dutch Bangla Bank, Islami Bank Limited, Mutual Trust Bank Limited, National Bank Limited, Prime Bank, Premier Bank, Pubali Bank, The City Bank, United Commercial Bank, Southeast Bank Ltd, Standard Chartered Bank, and Lankabangla Finance.
About Mastercard (NYSE: MA), www.mastercard.com
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.