Inauguration of the training program to enhance the skills of young entrepreneurs in Digital Marketing

The “Innovation Design and Entrepreneurship Academy (iDEA) project” of Bangladesh Computer Council (BCC) under ICT Division kicked off a training program on “Digital Marketing” with startups and young entrepreneurs on Tuesday, May 19, 2020. A 4-day long training will be conducted online (daily 4 hours) by an expert team of CodersTrust Bangladesh as co-hosts. Giving priority to women entrepreneurs, more than 80 trainees from Women Entrepreneur Association of Bangladesh (WEAB), Nibedita, Startup Dhaka & Startup Chottogram are participating in this training.

The Managing Director (Secretary) of Bangladesh Hi-Tech Park Authority Hosne Ara Begum, ndc inaugurated the training program as the chief guest through online video conferencing. She said the country is going through a difficult time because of the deadly Corona Virus. The use of information technology is very important at this moment. Entrepreneurs will be benefited surely from this training.

As the special guest, Executive Director of Bangladesh Computer Council (BCC) Mr. Parthapratim Deb said that Bangladesh Computer Council always tries to highlight the need for information technology in various ways and at the same time takes different initiatives. Training in digital marketing is especially needed at this time, especially for women, startups, or small businesses. He also said that to build an efficient startup ecosystem in the country, BCC would continue its supreme efforts future.

The Former Principle Secretary of Prime Ministers Office Md. Abdul Karim, the Former ICT and Education Secretary Nazrul Islam Khan, the Former Executive Chairman & Secretary of National Skill Development Authority (NSDA) Faruk Hossain, the Senior Adviser of CodersTrust Bangladesh Brigadier General (Rtd.) Md. Abdul Halim, the Co-Founder of CodersTrust Bangladesh Aziz Ahmad and the President of Women Entrepreneurs Association of Bangladesh-WEAB Nilufer Karim attended as the guest of honor of the program. The guests expressed the view that such training would play a positive role.

The program was presided over by Syed Mojibul Huq, Project Director (Additional Secretary) of the “Startup Bangladesh- iDEA” project. “The whole world is scared of Corona Virus,” he said. Due to the lockdown, everyone is now at home. So naturally, “Marketing” is becoming a challenge in business sectors now. Although the business sector is suffering a lot, there is no alternative to use Digital Marketing through the proper use of information technology. Therefore, this training will be beneficial for women and small business owners. He also added that “Startup Bangladesh-iDEA” would continue to run similar training programs in the future as need.

The inaugural function was anchored by the head of Communications & Development of CodersTrust Bangladesh Chowdhury Daulat Mohammed Jafry. The Deputy Project Director of iDEA Project Kazi Hosna Ara, the Technology Management Specialist Mehedy Hasan Bhuiyan, the Country Director of CodersTrust Bangladesh Ataul Goni Osmani and senior officials of ICT Division, BCC, Startup Bangladesh-iDEA, CodersTrust Bangladesh were present at the online opening ceremony of the training program. The Communications Consultant of the “Startup Bangladesh-iDEA” project under the ICT Division Shohag Chandra Das also shared that the trainees are participating in this training program with no fees.