Marcel, one of the leading domestic electronics manufacturers, launched ‘Digital Campaign Season-9’ with the offer of some customers’ benefits on the occasion of celebrating Happy New Year 2021.
Under the Season 9, the local brand offered customers free television or sure cash vouchers upon the purchase of its any of the models of refrigerator or washing machine from any of the branded outlets across the country.
The customers’ benefits were come into effective from January 2, 2020 and to be continued until the further announcement.
Recently, company’s higher official Engineer Golam Murshed announced the launching of Digital Campaign Season 9 at a ‘Declaration Programme’ at Marcel Corporate Office in the capital.
Company’s Directors SM Ashraful Alam and Tahmina Afrose Tanna attended the programme virtually while Deputy Managing Directors SM Nazrul Islam Sarker, Eva Rezwana Nilu, Amdadul Haque Sarker and Humayun Kabir, Executive Directors SM Zahid Hasan, Uday Hakim, Mohammad Rayhan, Anisur Rahman Mollick, Ariful Ambia, Amin Khan, Dr Md Shakhawat Hossen, Firoj Alam and Engineer Easir Al Imran, among others, were also present.
At the function, the officials informed that they have been conducting the digital campaign across the country to create customers database for bringing the after sales service operation under the online automation. During the campaign, some details such as customer’s name, contact number and the product’s model number have been stored on Marcel server. As a result, the users of Marcel products will easily get the desired after sales service even if they have lost the product’s warranty card. Customer database will also help the service center’s representatives getting customers’ feedback about their respective Marcel products’ service. To encourage customers’ participation in the campaign, the local brand has been offering special customers’ benefits like cash back, cash vouchers etc.
According to Marcel authorities, every fridge of the local brand is being marketed after getting the quality testing certificate from the international standard Nusdat-Universal Testing Lab. Marcel brand refrigerators have received several standard certifications, including BSTI’s ‘Five Star’ energy rating efficiency, ISO, OHSAS, ROHS, etc.
World’s latest technologies like intelligent inverter, Nano-health care and anti-fungal door gasket are being used in Marcel refrigerators.
Marcel is giving one-year replacement guaranty as well as 12 years compressor’s guaranty.
In addition, customers are getting Marcel brand’s 4 models of energy efficient washing machine at the prices from Tk 6,900 to Tk 22,000.
Marcel is delivering swift after sales services to the users through its countrywide 76 service centers, operated under the ISO certified Service Management System.