Fifth Digital Marketing Summit Held

To bring  transformational change in the digital marketing space, Bangladesh Brand Forum has successfully organized the 5th Digital Marketing Summit. Meghna Group of Industries presented this year’s summit which was attended by around 400 professionals. Theme for the summit was ‘Delving Deep into Digital’. Powered by Content Matters and organized in association with The Daily Star, the daylong summit took place at Le Méridien Dhaka. The summit was followed by second Digital Marketing Summit in the evening, where best digital works were awarded in 16 categories. Initiated in 2014 by Bangladesh Brand Forum, the Digital Marketing Summit is the apex platform for country’s digital marketers.

Shariful Islam, Founder & MD of Bangladesh Brand Forum inaugurated the summit. He said, “Digital is going to make or break any brand. We are just scratching the surface of broader digital echo system. Through Digital Marketing Summit, we are trying to share different perspective from around the world and raise some question in everyone’s mind which will be the only way to figure out this new phenomenon.”

Also spoke at the event, Md Mohiuddin, General Manager, Brands, Meghna Group of Industries. The fifth edition had 5 global speakers, who came from different regions of the world and shared knowledge. Alongside, there were 22 local experts who discussed on multiple topics. Multiple panel discussions, breakouts, insights and many more engagements gave the summit premises a school-like ambience. Experts discussed on how to use data to craft digital marketing strategy, how to prepare digital ad budget, communicate responsibly with digital consumers and much more.

Keynote speakers were – Oobah Butler, Director& Founder, The Number 1 Agency, UK; Dr. Donald Patrick Lim, Country CEO, Dentsu Aegis Network, Philippines; Yogesh Shroff, Commercial Director, Exports and E-commerce, Nivea India Pvt Ltd.; Rajan Srinivasan, Founder & CEO, Spiral Content Solutions (Scatter); and Dolly Jha, Executive Director, Nielsen India.

There were insight sessions covered by Shihab Ahmed, Chief Digital Services Officer, Robi Axiata Limited, and Ayman Sadiq, Founder and CEO, 10 Minute School. A case study was presented by Agne Svetnickaite, Business Development Manager, Asia, Eskmi.

Furthermore, there were two breakout sessions that engaged smaller groups of audience. The breakout sessions have been hosted by – Content Matters and ChatLeads. The breakout session by Content Matters had Syed Gousul Alam Shaon, Country Head & Managing Partner, Grey Bangladesh; Tanveer Faruq, PhD in Digital Marketing, Adjunct Faculty, Independent University, Bangladesh; Aman Ashraf Faiz. Managing Director, GTV, Director, Content Matters Limited.

Breakout session by ChatLeads had Shadab Mahbub, CEO, ChatLeads as the speaker The panel discussants were – Ashraf Bin Taj, President, Marketing Society of Bangladesh; Ridwan Hafiz, People’s Champ, Analyzen; Sanjid Hossain, General Manager, Digital Advertising, Digital Services, Robi Axiata Ltd.; Riyad Shahir Ahmed Husain, CEO & Managing Director, Magnito Digital; Lutfi Chowdhury, Regional Manager, South Asia, Eskmi; Vishal Kamath, Director & Head, Digital Reach, South Asia, Nielsen. A.S.M Rafiq Ullah, CEO, Content Matters Ltd.; Chairman, Standing Committee on Mobile VAS & Apps, BASIS; Aman Ashraf Faiz, Managing Director, GTV; Azim Hossain, Head of Digital, PRAN-RFL Group; Risalat Siddique, Man of Steel, Analyzen; Mukit Ahmed; Head of Digital Marketing, Banglalink Digital Communications Limited. Shahriar Amin, Former Head of Marketing, Philip Morris Bangladesh; Mohammad Muntasir Hossain, Head of Digital Product Innovation (Deputy Director), Grameenphone Ltd.; Drabir Alam, Director, X.

An initiative of Bangladesh Brand Forum, Digital Marketing Summit was presented by Meghna Group of Industries and powered by Content Matters; in association with – The Daily Star; supported by – Eskimi; Strategic Partner – Bangladesh Creative Forum and Association for Information System, North South University; Knowledge Partner – MSB; Event Partner – Le Méridien, Dhaka; TV Partner – GTV; PR Partner – Backpage PR; Radio Partner- Radio Today.