EID FASHION 2019: LE REVE’S MIX OF TRADITION AND INNOVATION

As Eid comes around, it’s time to start shopping! One of the first places you can opt to visit this year for mix of tradition and
innovation is Le Reve. This leading fashion and lifestyle brand of the country promises a wardrobe for every step in our life’s journey and Eid of course here not an exception. For Eid, Le Revehas launched brand new lines of traditional Muslin and Jamdani with some newly introduced styles and cuts.

Le Reve CEO Monnujan Nargis said that keeping the sweltering summer heat in mind, comfort indeed is style. For this
midsummer Eid, Le Reve picked fabrics like Cotton, Linen,Georgette, Chiffon and Satin which have a light breathable feel apart from Muslin.

“The best quality of cotton is grown here and for centuries the finest of Muslin cloth has been woven around Dhaka. This is due not only because of the quality of cotton but the skilled spinning on special spinning wheels and weaving by the masters of the craft who have been plying the trade for generations. Legend has it that the finest of muslin woven in Bangladesh is so soft and fine that an entire garment can pass through a signet ring!Le Reve, this season, has brought back the legacy of Muslin.”

Le Reve Eid Collection ’19 also has a wide range of Jamdani motif works, she added. A yarn produces much more than an attire. It also weaves dreams, history, fashion, comfort, love, and even the symbol of status. Dhakai Jamdani – a production under the Mughal patronage is believed to have its roots implanted thousands of years ago.

Le Reve’s line of women's wear offers a wide range of Sarees, Salwar-Kameez sets, Tops, Tunics, Long Kameez and varieties of bottoms like Palazzos, Denims and Skirts with numerous color options and floral patterns based on the this year theme Origins.
Motifs used here are Islamic, Floral, Alpana and Mandala with some folk elements.

The fashion and lifestyle brand, this season, also introducing some new types of dresses including Floor Touch Two Pieces, Zipper Added Salwar-Kameez, Cigarette Pant and Kameez Pattern Palazzo apart from fusion based Short Top and Palazzo with attached Dupatta which is also known as Gypsy Dress.

For the young trend seekers, Le Reve Panjabi line-up includes Jamdani motif based festive, Cut & Draped and Kantha stitched apart from pattern based and a few eco-friendly vegetable dyed Panjabi with wide range of Pajama and Tupi.

Le Reve’s men line-up also takes in newly introduced curved hem T-Shirt, Polo, tropical printed Shirt, Chinos and Denims. For after Eid office, the fashion and lifestyle brand also features a wide range of 9 to 9 office and after office collection which includes T- Shirts with official humors, inspirations and motivational quotes besides mercerized cotton, jacquard and cotton modal Polo, formal Shirt and Pant.

Le Reve also features an Athleisure Gallery at its stores. This is a dream come true for those who love fashion yet seek comfort. A technical way of clothing by mixing in Dri-Fit Polo, T-Shirt and Shorts, along with staples like V-neck and round neck easy to move T-Shirt and Jogging Pants in everyday casuals to have a very functional and fashionable outcome!

And last but not the least, Le Reve’s Kids Collection offers cool styles with floral tones, comic inspired graphics, varied color
blockings and fresh trendy silhouettes in a wide age group from 0-2 years and3-11 years. To add an impression of fairytale, baby girls’ Party Frock has variation in sleeves. Baby girls’ other dresses are Salwar-Kameez, Frock, Tunic, Ghaghara-Choli, Oven Set, Legging, Palazzo, Culet etc. Among baby boys’ dresses there are also wide range of Panjabi, full and half sleeve Shirt, Bottom, Polo and T-Shirt, opted to be the true one-stop shopping destination for fashion needs of Eid ’19.

Flashy people can buy these dresses on Cash on Delivery visiting www.lerevecraze.com right from home besides visiting Le REVE outlets. The premium fashion brand, started in 2009, has stores at city’s Mohammadpur, Basabo, Mirpur, Banashree, Dhanmondi, Uttara, Wari, Baily Road, Jamuna Future Park and Bashundhara City Shopping Mall as well as Narayanganj, outskirt of the capital and in Sylhet and Khulna.