Bikroy’s initiative ‘Moner Janala’ for female employees

Bikroy.com, the largest marketplace of Bangladesh has created a forum named ‘Moner Janala’ in association with ‘He for She’ campaign of The United Nations to increase the number of female employees and ensure women empowerment. As part of this forum’s regular activity, Bikroy organized a special event for the female employees on 14 September, 2018 at Fusion Hunt restaurant located at Dhaka.

Popular Bangladeshi singer and journalist Elita Karim was present as a guest at the event. All the female employees along with high officials of Bikroy were present as well.

Through the ‘Moner Janala’ forum, female employees of Bikroy can share any of their thoughts or feelings. The forum aims to reduce gender discrimination at workplace. Naj Hussain, Rehenuma Islam and Eshita Sharmin, the three advisers of the forum are continuously working to realize this objective. Though the forum came into being keeping female employees in mind, male employees can also share their opinions here.

Elita Karim said at ‘Moner Janala’, “The life of a working woman is extremely challenging. The good news is that we women have gladly accepted the challenge. The herculean task of maintaining home and handling a job at the same time tends to be tiring. In order to take a breather and keep on going forward with enthusiasm, we all need an open window. I want to congratulate Bikroy.com for arranging such an amazing platform.”

Rehenuma Islam, Head of Human Resource and Administration said, “‘Moner Janala’ is a platform for our female employees where they can open up about their feelings related to the work environment and share about any other challenges they face in the workplace. There is a prevailing sense of where we work. We emphasize on the development of our female employees and the balance between their professional and personal lives. Every time we invite an established female guest speaker to our event for ‘Moner Janala’. By sharing their stories with our female employees, these guests motivate them to achieve career goals despite facing everyday challenges of being a woman. This time we invited the immensely popular singer Elita Karim. She shared with us the story of how she became a successful singer and a household name in the country. I believe that her story will inspire our female employees to strive at the workplace.”

Eshita Sharmin, Head of Marketing and Ad Sales of Bikroy said, “‘Moner Janala’ is a tradition of Bikroy, one of our regular initiatives. We’ve been regularly arranging it for the last three months. We can always share our inner feelings at ‘Moner Janala’. Performance at the workplace is always important. Personal contribution of each employ, too is important for the workplace, no matter how small it is.”