A sharp growth in online sales following coronavirus pandemic

The country’s electronics giant ‘Walton’ sold out seven lakh units of refrigerator in the domestic market during the period between May and July 2020 in which two major festivals of Muslims Eid-ul-Fitr and Eid-ul-Azha were celebrated.

During this period, the online sales of Walton fridge were also drastically increased following the coronavirus pandemic across the country.
According to local fridge traders, about 10 lakh units of fridge were sold during the period between Eid-ul-Fitr and Eid-ul-Azha. Of which, 7 lakh units were of Walton brand fridge.
Walton officials said that there were some major factors behind the outstanding sales of fridge amid coronavirus pandemic. These factors were: release of huge energy efficient, environment-friendly and innovative designed inverter and glass door refrigerators with wide voltage design, reasonable prices, high quality, available of 1 year replacement guaranty as well as 12 years guaranty on compressor, easy installment facility up to 36 months, assurance of swift after sales service through 74 service centers, scope of getting Tk 10 lakh, Tk 1 lakh or sure cash vouchers on the purchase Walton fridge under the Digital Campaign Season 7.
Md. Tanvir Rahman, executive director and head of Walton Online Sales Department, said that Walton emphasized on strengthening its online sales platform ‘E-plaza’ during the countrywide lockdown to stop widespread of coronavirus transmission.
Online customers were also offered attractive discounts on the purchase of Walton products from E-plaza, he said adding that Walton registered a record growth of 2000 percent in the online sales of Walton brand fridge, television, home and kitchen appliances.
Anisur Rahman Mallik, chief executive officer of Walton Refrigerator Department, said that they have strongly focused on two important factors that are manufacturing fridge considering the customers’ demand as well as improving the people’s living standard through delivering them world’s latest technologies product with lucrative design.
At the production stage of Walton fridge various modern tools including Five S, Six Sigma and Kaizen are being used, he said and added that cutting-edge technologies and machineries are being used in every stages of QC (Quality Control) process, including QA, IQC, PQC and OQC stage for which customers are getting the best fridges of the market.
With the constant improvement of production including cooling, structural, electrical and electronics design, world’s advanced technologies and features such as turbo cooling, quick freezing and recovery, low energy consumption, precise temperature distribution, IoT smart voltage stabilizing, low thermal conductive foaming etc. are added to Walton fridges, Mallik noted. Beside, multi-head foaming, lock ring, automated brazing, helium leak detection are also used in Walton fridge production.
Every fridge of Walton is released in the market after being assured of its quality from international standard NASDUT-UTS Lab. Walton refrigerators have received several standard certifications at national and international level, including BSTI’s ‘Five Star’ energy rating, ISO, OHSAS, EMC, CB, ROHS, SASO, ESMA, ECHA, G-Mark, E-Mark etc. Walton made refrigerators are being exported to different countries of the world as well.
Walton Refrigerator’s Product Manager Shahiduzzaman Rana said, Walton is displaying and selling over 100 models of frost, non-frost refrigerators, freezers and beverage coolers in the local market. Frost refrigerators include attractively designed glass doors and BSTI’s ‘Five Star’ energy rated refrigerators with extensive energy saving inverter technology. Refrigerators run smoothly without stabilizers. Prices range from Tk 10,990 to Tk 80,900.